In today’s digital age, businesses have to compete to capture the attention of their audience. One of the most effective ways to reach out to potential customers is through email marketing. The first challenge for marketers is to build their email list, and Facebook is an excellent platform to achieve that goal.
With over 2.8 billion active users, Facebook offers a vast audience that businesses can tap into to generate email leads and turn fans into customers. In this article, we will explore eight ways to generate email leads on Facebook and turn fans into customers.
1. Encourage Sign-Ups
One of the most effective ways to generate email leads on Facebook is to encourage sign-ups. The objective is to offer something valuable that users are willing to exchange their email addresses for. A lead magnet can be an e-book, a webinar, a discount code, or any other resource that aligns with your business’s value proposition.
The key is to create a compelling offer that incentivizes users to join your email list. For example, a business coach could offer a free e-book on “10 Tips to Grow Your Business” in exchange for email sign-ups.
Another effective strategy is to use Facebook lead ads. Facebook lead ads allow businesses to collect email addresses directly from Facebook without the user having to leave the platform. This strategy reduces friction for users and increases the likelihood of generating leads. A case study by AdEspresso found that using Facebook lead ads resulted in a 43% decrease in cost per lead compared to traditional lead generation methods
2. Use Facebook Contests
Running a Facebook contest is an excellent way to generate email leads and increase engagement on your Facebook page. The objective is to create a contest that requires users to sign up for your email list to participate.
For example, a skincare brand could run a contest where users must submit their email addresses to enter a giveaway for a free product bundle. The brand could then use email marketing to nurture the leads and turn them into customers.
The key to running a successful Facebook contest is to promote it on other social media platforms to reach a wider audience. For example, the skincare brand could promote the contest on Instagram and Twitter to attract new leads.
3. Host Webinars
Webinars are an excellent way to generate email leads and position your business as a thought leader in your industry. The objective is to create a webinar that requires registration via email. For example, a digital marketing agency could host a webinar on “10 Social Media Strategies to Drive Sales” and require attendees to sign up for the webinar via email. The agency could then follow up with attendees after the webinar to nurture leads and turn them into customers.
According to a study by the Content Marketing Institute, webinars are one of the most effective content marketing tactics. The study found that 58% of marketers rated webinars as “very effective” in generating leads
4. Create a Facebook Group
Creating a Facebook group is an excellent way to build a community and encourage engagement. The objective is to create a closed Facebook group for your customers or target audience. The group should offer exclusive content, discounts, and resources unavailable to the general public. The key is to create a sense of exclusivity that incentivizes users to join the group.
Once you have built a community, you can use the group to promote your email list. For example, you could create a post in the group promoting a lead magnet or an upcoming webinar and require users to sign up for your email list to access the resource.
A case study by Buffer found that creating a Facebook group led to a 12.9% increase in monthly active users and a 36.5% increase in engagement.
5. Use Facebook Live
Facebook Live is an excellent way to engage with your audience and promote your email list. The objective is to use Facebook Live to educate your audience on a topic that aligns with your business’s value proposition. During the live stream, you can offer a lead magnet that incentivizes users to join your email list. For example, a nutritionist could host a Facebook Live on “10 Foods to Boost Your Immune System” and offer a free e-book on healthy recipes to anyone who signs up for their email list.
According to a study by Livestream, 82% of users prefer watching a live video from a brand over reading a social media post. Facebook Live can help you build a personal connection with your audience, and the live interaction can lead to increased engagement and more email leads.
6. Share High-Quality Content
Sharing high-quality content on your Facebook page is an excellent way to generate email leads. The objective is to create valuable content that leads to a landing page with a sign-up form. For example, a financial planner could share a blog post on “5 Ways to Save Money on Your Taxes” and include a call-to-action that leads users to a landing page with a sign-up form.
Retargeting ads can also be an effective strategy to reach users who have engaged with your content. A case study by WordStream found that retargeting ads on Facebook had a 10x higher click-through rate than regular display ads.
7. Partner with Influencers
Partnering with influencers in your industry is an excellent way to reach a wider audience and attract new leads. The objective is to identify influencers with a large and engaged following and collaborate with them on a campaign that promotes your email list.
For example, a fitness brand could partner with a fitness influencer and create a joint webinar on “10 Home Workouts for a Healthy Lifestyle.” The webinar would require registration via email, and both the brand and the influencer could promote the webinar to their respective audiences.
According to a study by Influencer Marketing Hub, the ROI of influencer marketing is $5.20 for every $1 spent.
8. Use Facebook Ads
Facebook Ads can be an effective way to reach a specific target audience and generate email leads. The objective is to create a Facebook Ad that promotes a lead magnet or an exclusive offer that requires email sign-up. For example, a pet food brand could create a Facebook Ad that offers a discount code for first-time customers in exchange for email sign-ups.
According to a study by Hootsuite, Facebook Ads have an average click-through rate of 1.56% and an average conversion rate of 9.21%.
Facebook offers a vast audience that businesses can tap into to generate email leads and turn fans into customers. The key to generating email leads is to create a compelling offer that incentivizes users to join your email list — and use strategies such as Facebook lead ads — and implement these types of strategies into your business model.
You’ll want to use not only Facebook lead ads — but also Facebook groups, Facebook Live, high-quality content, influencer marketing, and Facebook Ads to reach a wider audience. You’ll quickly deploy exciting contests and interesting webinars.
By implementing these strategies, entrepreneurs, startups, and all businesses can build a strong email list and use email marketing to nurture leads and turn great emails into customers.
Featured Image Credit: Provided by the Author; Thank you!